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Greg McPolin in Bloomberg Law: 5 ways legal finance is used as a marketing and new business tool

In an article for Bloomberg Law, Greg McPolin describes five ways law firms are using legal finance as a marketing and business development tool. Whether the tool is used to expand a law firm’s risk tolerance or to give young partners an added financial resource, McPolin notes that “…legal finance helps lawyers put their clients first, making it an attractive marketing tool that can act as a fulcrum for growth. And if one thing is certain, it is that today’s law firms don’t have the luxury of being complacent about growth.”

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