Strengthening retail resilience through affirmative recovery programs: Reflections from the 2025 RILA Conference

Affirmative recoveries

January 29, 2026

Aviva Will & Alyx Pattison

Summary

Retailers are facing mounting pressure from squeezed margins, fragile supply chains and shifting consumer demand—forcing GCs to rethink how they protect value and strengthen resilience in an increasingly volatile operating environment.

A changing landscape for retailers

While speakers and attendees discussed several trends throughout the recent Retail Industry Leaders Association (RILA)’s annual conference, one consistent theme emerged: Retailers are navigating increasingly complex headwinds.
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Strengthening retail resilience through affirmative recovery programs: Reflections from the 2025 RILA Conference

Summary

A changing landscape for retailers

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