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Strengthening retail resilience through affirmative recovery programs: Reflections from the 2025 RILA Conference

  • Affirmative recoveries
January 29, 2026
Aviva Will & Alyx Pattison

Summary

Retailers are facing mounting pressure fromsqueezed margins, fragile supply chains and shifting consumer demand—forcing GCs to rethink how they protect value and strengthen resilience in an increasingly volatile operating environment.

A changing landscape for retailers

While speakers and attendees discussed several trends throughout the recent Retail Industry Leaders Association (RILA)’s annual conference, one consistent theme emerged: Retailers are navigating increasingly complex headwinds. 

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