It used to be that law firms seeking to win work from clients simply had to have the best lawyers or the lowest rates. However, this is no longer enough.
How can law firm lawyers be better at BD?
Burford's Christine Azar, Director with responsibility for building the business with US-based law firms and companies, was formerly Managing Partner of the Delaware office of a leading litigation boutique. In this video, she explains how law firm lawyers can be better at business development:
- Why simply being a good lawyer is no longer enough
- What clients want from law firm lawyers in order to earn their business
- Advice for law firm lawyers on building a book of business