David Helfenbein, Vice President at Burford, will be speaking at the Strategic Communications panel as part of the PennAlumni Career Industry & Networking series. The session will take place on February 23 at 7:00pm EST.
The panel will focus on creating the blueprint for consistent and concise communications needed for an organization to achieve continuing relevance and profitability in a competitive marketplace. The conversation will include strategies for brand strategy, public relations, internal communication and corporate messaging. David will be joined by Michael Karam (The GroundTruth Project) and Amber Efé Tingle (Columbia University).
Penn Alumni Relations seeks to engage all University of Pennsylvania alumni in a mutually beneficial, lifelong connection to each other, their school, and the University, and encourage alumni support and guidance to advance Penn’s eminence for future generations.
You can find more about the event and register here.